More than 1 million people are expected to flock to downtown Phoenix for Super Bowl festivities next year, generating over a half-billion dollars in economic impact, organizers said Tuesday.
Unlike the Valley's 2008 game, major activities, including the NFL Experience and other fan favorites, will be concentrated in Phoenix instead of multiple locations.
"This is a tremendous opportunity to showcase downtown Phoenix and all the incredible investments made by the public and private sectors working together," David Rousseau, chairman of the Arizona Super Bowl Host Committee, said in unveiling plans for Super Bowl Central, 12 city blocks of game-related festivities.
The committee said most of the major Super Bowl XLIX events, except for the game itself, will be held at the Phoenix Convention Center, CityScape Phoenix and the Hyatt Regency Phoenix.
Super Bowl Central, from Fifth Street to First Avenue and Jefferson to Monroe streets, will be filled with music, free activities and food and drink. The NFL championship game will be played Feb. 1, 2015, at University of Phoenix Stadium in Glendale.
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